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5 Ways QR Code Scanner Can Maximize Your Restaurant Profits

Sahana Ananth
December 21, 2023
1 mins

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What makes the restaurant sector so interesting? It's changing every day! In recent years we’ve seen major shifts. Especially in the adoption of QR codes amongst restaurants. More and more restaurants use QR codes to run their restaurant better. But what makes a QR code scanner your go-to tool to drive profitability is it can help your diners find menus online, earn loyalty rewards, and pay their bills—all with a simple scan.

Read this article till the end to understand what a QR code scanner means, its growth, and how to leverage it to drive profitability (without incurring high costs).  

What is a QR Code Scanner?

A QR code scanner is typically a barcode in a grid. They store data for a machine to read. A smartphone or camera can quickly capture the unique pattern of the QR code.  

Did you know, the QR codes, or quick response codes, were initially designed to enhance efficiency in the manufacturing process. However, the applications of QR codes have significantly expanded in the restaurant industry with the advancing technology.  

Why are QR Codes Actively Implemented from Small to Enterprise Level Restaurants?

Did you know about 52% of restaurants have switched to QR codes? Whether you are running a vibrant restaurant or a relaxed café, there is no denying that QR codes elevate the dining experience.

However, multiple factors drive the surge in QR code adoption and offer reasons for both small and large restaurants to implement this technology. For instance,

1. Increased Loyalty and Sales

QR codes open doors to special offers, menus, and loyalty programs and entice customers to frequent your restaurant. It encourages brand loyalty, builds awareness, and gives guests a reason to return.  

A study showed 49% of customers spend more when they are a part of loyalty programs. Overall, it shows that loyalty programs change consumer habits for the benefit of your restaurant.

2. Insights through Customer Behavior

Using QR codes allows you to track customer behavior and preferences. Analyzing scan data provides valuable insights into how, when, and why customers interact with your codes. The data becomes a powerful tool for refining marketing strategies and tailoring offerings.

3. Efficient Payments

More than half (58%) of customers prefer using a QR code to settle payments at a restaurant. An impressive 70% report having had a positive experience. The numbers are proof that implementing QR code payment systems simplifies transactions. Additionally, this system facilitates tracking sales and understanding customer spending patterns.

4. Eases the Workload

In lower-staffed restaurants, QR code menus streamline operations. Approximately 51% of customers claim a QR code menu positively impacts their experience. It also reduces the workload on servers, who can now focus on recommending popular items rather than managing menus and orders.

Best Use Cases of QR Code Scanners for Restaurants

Restaurant technology is ever-changing, and what seems inconvenient today could become an innovation tomorrow. Initially adopted during the challenges of COVID-19, QR codes have evolved into a powerful tool for many to boost profits. Here are the top 5 cost-effective ways to add this to your restaurant strategy to boost sales.

1. QR Code Menus

QR code menus are becoming a prominent trend in the industry. Your diners can access a digital menu with a QR code through their smartphone camera. It becomes easier for them to place orders without reviewing physical menus or interacting with servers. Besides, the digital format lets you easily update and customize menu offerings.  

Linking your digital menu to a kitchen display system (KDS) can improve organizational efficiency in several ways. Firstly, it automates the transfer of customer orders from the digital menu to the kitchen. Further, it allows real-time updates on order statuses and enables kitchen staff to prioritize tasks and maintain a smooth workflow.  

Creating a digital menu is easy and efficient. You can follow the given steps to get started:

  1. Choose a reliable QR code Menu solution that connects with the KDS.
  1. Upload your menu, logo, and branding colors.
  1. Make a QR code and flier. You can create the same code for every table or have a different one for each.
  1. Print the fliers and place them on tables so they are easily visible.  

The unique yet simple approach enhances efficiency and accessibility with a touch of modern convenience compared to the traditional dining ritual. Platforms like OneHubPOS let you update menus, and order management in real-time, all while minimizing paper waste. It is a straightforward and efficient solution for the modern restauranters.  

2. Contactless Payments

As the demand for contactless payment options rises, introducing QR codes in your restaurant provides a safer alternative. Simply link the code to a secure payment gateway for users to complete transactions swiftly through your connected payment provider/s.

The key lies in setting up a QR code that handles payments seamlessly. Display this code on your check-out counter or discreetly include it on the bottom of receipts. It will cater to the preference for contactless experiences and add convenience for your valued customers.

So, when a customer finishes a delightful meal and scans the QR code with their mobile phone. They are directed to a secure payment gateway and complete the transaction through their preferred app.

3. Drive Engagement

We have a must-have customer retention plan for you! Enhance your mailing list and loyalty program seamlessly. While customers await their meals, consider inviting them to join your mailing list or loyalty program. Simplify the process with a QR code so they can input their information digitally without traditional methods or going through an elaborate sign-up process.

When rewarding your loyal customers, you can move from conventional coupons to coupon QR codes. These versatile codes can be integrated into postcards, take-out menus, emails, and more. It will offer a contemporary and efficient way to show appreciation to your valued diners.

For example, a customer notices a QR code on the table while waiting for their order. Curious, they scan it, instantly joining the loyalty program. Later, they receive an email with a coupon QR code offering a discount on their next visit. It will incentivize continued engagement.

Automated e-Loyalty program applications like OneHubPOS, Punch, UpServ and a few more solutions can help you set up and roll out e-Loyalty programs quickly. Get started today.

4. Accept Reservations

Ease the reservation process for potential diners with a thoughtful approach. Install a QR code on a prominent window decal or storefront poster to enable passersby to secure a table or join your waitlist. It is a quick and convenient sign-up experience. When they scan the code, it will efficiently guide them to your reservation or waitlist page.

Pro tip: If the online reservation system is not your preferred route, no worries. Redirect customers to your contact page and provide an alternative pathway to get in touch. You can interact via email or phone to cater to their preferences while maintaining a welcoming atmosphere at your place.

5. Reviews

Seeking reviews is not a breeze, often because customers are busy or might forget. Here is the way to go about it! Put QR codes into table tents or receipts and direct customers to your Yelp, Facebook, or Google pages. Add a little extra motivation for reviews with discounts or complimentary items for their next visit.

While you are at it, sweeten the deal on social media. Treat your customers to exclusive deals, like a 10% discount, and gently remind them to tag you in their social media posts. After all, it is all about injecting fun into their experience while keeping things engaging and rewarding.

Wrapping Up

QR codes in restaurants are sticking around. So, do not just use it for the menu but for all the ways to boost sales, help kitchen staff do their job better, and run your operations smoothly.

A QR code scanner is the next natural step in dining tech to effortlessly access menus, place orders efficiently, and pay for their meals with a simple tap. If you believe your restaurant is all set, don't hesitate to give it a shot.

OneHubPOS can help you streamline restaurant operations with a user-friendly POS solution. It offers secure payment options and centralized menu management to facilitate real-time menu updates, pricing, and orders from a single dashboard. Contact us to learn more!

Sahana Ananth
Director, GTM - OneHubPOS

Sahana is a seasoned GTM leader with a passion for building startups. She excels in crafting GTM strategies for tech products, driving revenue growth.

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