Are you wondering why more and more businesses are adopting self-service kiosks?
The answer is simple. Self-ordering kiosks improve efficiency, enhance customer experience, and reduce operational costs. On top of it, your customers love self-serve kiosks—84% of the Americans at least!
This love is because self-serve kiosks are easy to use, extremely convenient, and super quick. In fact, the global self-service kiosk market size is said to reach USD 43.65 billion by 2028. That's a compound annual growth rate of 8.71%.
Let's explore what exactly self-serve kiosks are, their benefits, and how to buy one.
Also called self-serve kiosks or self-checkout kiosks are standalone devices that enable customers to navigate through menus independently, customize orders, and complete transactions—without staff needing direct assistance.
The hardware of the self-serve kiosks is a screen mounted to a wall, counter, or stand. The kiosk management software handles everything from inventory management to reporting and performance analytics. That's not it. Your customers can browse menus, customize their orders, and make payments—all by themselves. This ease of experience results in faster order processing, reduced wait times, and increased customer satisfaction.
A cold slice of pizza and waiting in long queues ruin your customers’ experience. Fortunately, modern self-serving kiosks are your gateway to increased traffic and better restaurant operations. Let's explore more benefits of self-serve kiosks.
Making the kiosk immersive and interactive becomes a valuable tool for enhancing the dining experience. Menu customization options available on these kiosks allow customers to edit their orders. The suggestive selling (complementary recommendations) also allows customers to add extra items, leading to increased order size and more sales.
Waiting in queues is tedious and can frustrate customers. But with self-serve kiosks, waiting is no longer a problem. Customers just walk up, choose their order, pay quickly, and that's it! They spend less time waiting and more time enjoying their food. It's a smooth and effortless experience that turns the old waiting ritual into a fast and fun dining adventure. This improves the overall dining experience and boosts operational efficiency during peak hours.
When you choose self-serve kiosks, you don't need to hire and train additional staff to take orders or process payments. Since everything is digitized and customers place orders, you need fewer resources to streamline orders, reducing order errors and food wastage. Besides, self-serve kiosks create upsell opportunities which can further increase margins.
About 73% of consumers today prefer self-checkout over staffed cashier lines. Self-ordering kiosks provide your customers the autonomy to give orders at their own pace. They can select whatever they like without pressure or having someone wait to take their order. They can also customize their selections without any inhibitions. This independence improves their experience and ultimately improves your restaurant's bottom line.
Modern self-serve kiosks seamlessly integrate into existing restaurant operations and POS systems without disrupting customer experience. They come in various installation options. You can select from a countertop, stand-mounted, or wall-mounted self-ordering kiosk as per your restaurant size and layout. OneHub self-ordering kiosks seamlessly integrate with your existing point-of-sale system to ensure your customers a quick and improved dining experience.
Undoubtedly, self-serve kiosks improve customer service and make restaurant operations more efficient. But how do you buy one? Consider a few essential factors below before making a selection.
Self-serve kiosks can be a significant initial investment. Therefore, weighing the initial expense against the long-term benefits is crucial. Choose a kiosk that fits your budget and gives you a good return on investment.
Kiosks with basic features start at approximately $1,500 to $5,000. The cost of the kicks can vary as you choose additional features, higher-quality materials, and advanced capabilities.
Select a kiosk that offers features that can help you boost customer experience. The features you select will make your restaurant more competitive, and customers will want to return. Here is a summary of features you should consider:
Picture a scenario where your customers struggle with a kiosk, requiring constant assistance from restaurant staff – a potential fiasco. Your self-serve kiosk should be user-friendly, with simple instructions that a diverse audience can understand. You can also test it out with users to ensure it's easy to navigate. A kiosk that's easy to use will encourage more people to use it and leave positive reviews.
The software of the kiosk you choose should be able to handle more orders as your restaurant grows. A scalable POS system ensures a hassle-free transition and keeps up with demand without slowing down. Considering this factor is essential as kiosks are a long-term investment, and they should be able to adapt to the changing needs of your customer base.
Your kiosk should be in a place that's convenient for the customers. It should be visible and accessible from all possible spaces of your restaurant. We also recommend not placing the kiosks in places that can cause havoc. High-traffic areas like entrances or order pickup points are ideal kiosk spaces. Additionally, your kiosk should fit in with the rest of your restaurant's layout.
Apart from the above factors, researching the vendor is equally important. You can look for customer reviews, testimonials, and case studies. Reviews and ratings can help you gather first-hand feedback from the restaurants that have already used the kiosk.
Self-service kiosks are winning the restaurant industry. As technology evolves, embracing innovations like self-serve kiosks can be strategic for your business. They meet evolving consumer expectations and future-proof your restaurant for sustained growth and competitiveness.
Check out OneHubPOS, get started at $1, and launch your Kiosks today!